Target Pressure

One who is in the fields of Sales and Marketing, the word Target is all about mental Pressure. What is target pressure??? In layman's term, it is selling Ice to Eskimos in Alaska. Target pressure is generally a part of all the hypocritical societal competition, that we are part and parcel of. Being a retailer, for me it has always been an equal mixture of customer's smaller pocket sizes and my top management's bigger expectations. at the end of it all, supply and demand can only be equal in a hypothetical market. My Boss was once in my shoes and he must have felt the pinch of target pressure the very same way that I do, but once one grows to the upper level, the delegation of pressure becomes seems feasible and appropriate than to bear it. I understand that he must be getting the pressure from his Boss and his Boss must be getting from his. But before creating such scenarios, shouldn't they be doing a proper customer profiling and catchment study before investing hugely in a market and expecting an even higher return??? Isn't it why they have been appointed at the top levels and isn't it why they are getting paid for???
Consider the situation that I am in now. During my induction only, i was told that my customer base is not who travel by car but are those who travel on two wheeler. Now, planning for that, my top management took a property where there is no parking facility for cars and other four wheelers. During rainy season they expect customers to rush to our stores on their two wheeler without caring for rain and buying out all the stuff that we cater to them. And if at all the Sale is low, even though the operational parameters are high, no one above you will hear the fact that footfall was low and if you even try to give a sincere excuse of rain being the  culprit of hindering high footfall, you'll get an honest feedback from the other end..."this is monsoon and rain happens in monsoon and it cannot be an excuse for low sales". :)